About

Art director and motion designer

Portrait of Kleber Bertoldo, smiling, wearing a cap and a white T-shirt

Two decades across advertising, broadcast and independent production. I started with drawing and typography, and today I create complete visual systems, from brand identities to television graphics.

In recent years I have been bringing artificial intelligence into the creative process, without giving up visual reference as the starting point.

Journey

Moments that mattered

  1. 2025
    • Jovem PanArt direction

      Art direction for the network's sports and news title sequences, including JP Retrospectiva 2025.

  2. 2024
    • Times Brasil | CNBCSenior Designer

      The network launches in Brazil: creating and adapting all of the graphics to put the channel on air.

  3. 2023
    • ReisDesign and VFX

      The telenovela's opening sequence wins Gold at the Promax Latin America Awards.

    • LinchamentosDesign

      Logo design for a production nominated for an International Emmy.

  4. 2022
    • A FazendaDesign Lead

      I start as Design Lead for the reality show, from season 14 to 18, a period of record ratings.

  5. 2009
    • Jornal da RecordDesign and VFX

      Redesign of a national network's newscast, with more than 11 hours of daily news content.

  6. 2008
    • O Aprendiz 5 – O SócioVFX and compositing

      Opening of the show hosted by Roberto Justus on Record TV, which premiered on May 6, 2008: the host in the historic setting of the Parthenon, speaking about Greece as the cradle of Western civilization.

Awards and nominations
Brands

Twenty years of career, more than a hundred brands and two feature films, with work in Brazil, Portugal, England and the United States.

  • Record TV
  • Times Brasil | CNBC
  • Jovem Pan