Pop Noise
- Type
- Personal Project - Concept
- Category
- Design, Art Direction
- Year
- 2025
A visual experiment blending pop art, graffiti, digital collage and texture that went on to become the concept for A Fazenda 17.
Pop Noise started as a free exercise in the lab: a mix of visual languages I love, with no client attached. I combined the saturated colours of pop art with the energy of graffiti: magenta-to-yellow gradients, cyan halftones, dripping spray paint and hand-drawn scribbles. On top of that came layers of digital collage and texture, giving the whole thing a raw, almost street-wall feel.
What began as pure experimentation took on a life of its own. The visual language developed here became the starting point for the concept of A Fazenda 17, Record TV’s reality show that aired in 2025. Proof that the lab isn’t just for fun: it’s often where the ideas that later reach the screen are born.
