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A Fazenda 17

Client
Record TV
Role
Art Direction
Category
Art Direction, Motion Graphics, AI
Year
2025
A Fazenda 17 — highlight
About the project

The reality show's new visual identity: a pop universe created for the premiere of season 17.

Brazilian television's most authentic reality show premiered its 17th season with a new look. We created a completely renewed pop visual language in which the farm animals become characters: AI-generated imagery blends with collage, halftone textures, hand-drawn scribbles and saturated color. The result is an evolved, one-of-a-kind identity that marks a new phase for the show.

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